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瑞幸败退:有人损失300多万美元,4000门店何去何从

杨泥娃    来源:电商在线    2020-07-01 12:17:05


WEN|YANGNIWA


BIANJI|SIWEN



江苏体彩网 “WOHAIYOUJIHUIMA?”


DUIYUJIESHOUTUISHISHISHIDERUIXINGKAFEIERYAN,DAANSHIFOUDINGDE。


江苏体彩网 6YUE29RI,RUIXINGKAFEIZAIMEIGUZHENGSHITINGPAI,GUJIA1.38MEIYUAN、SHIZHI3.47YIMEIYUAN,RUIXINGDEZIBENGUSHIDINGGEZAICI,DENGDAITADEJIANGSHICHEDITUICHUNASIDAKE。



YOURENAITANWANXI、YEYOURENPAISHOUCHENGKUAI,DANGENGDUODEHAISHIDENGZHEJIXU“HAOYANGMAO”DECHIGUAQUNZHONGMEN。“ZHIYAOYOUYOUHUIQUAN,WOHAIHUIJIXUHE。”


江苏体彩网 JINNIAN1YUE,RUIXINGGUJIAYIDUDADAO44.37MEIYUAN,SHIZHI106YIMEIYUAN,DENGSHANGFENGZHIJINBANNIAN,RUIXINGDIELUOSHENTAN,SHIZHIZHENGFACHAOBAIYIMEIYUAN,KANCHENGCAIFUFENSUIJI。


CHENGLI18GEYUEGUANGSUSHANGSHI,SHANGSHI13GEYUEYOUCONGMANGTUISHI,RUIXINGYONGSUDUXIELEYIDUANHUANGMANGUSHI。


「DIANSHANGZAIXIAN」SHULILEZHEI13GEYUEDEBIAOZHISHIJIAN,HUIGURUIXINGZAIZIBENSHICHANGDEJICI“CHENGFENGPOLANG”:


2019年5月,成立仅18个月的瑞幸咖啡在美股上市,成为史上最快IPO;


2019年底,瑞幸咖啡直营门店数达到4507家,交易用户数突破4000万;


2020年1月8日,瑞幸宣布无人新零售计划,推出“瑞即购”和“瑞划算”,股价应声上涨至峰值,市值突破百亿美元;


2020年1月31日,做空机构浑水声称,收到了一份长达89页的匿名做空报告,直指瑞幸数据造假;


2020年4月2日,瑞幸自曝从2019年2季度开始,伪造了22亿元的虚假交易,美股当天开盘20分钟内触发3次熔断,盘前超跌80%,随后停牌1个半月;


2020年5月19 日,瑞幸发布公告称,已经收到了纳斯达克要求公司退市的书面通知。


2020年6月23日,瑞幸咖啡公告称,由于未能提交2019年年报,收到了纳斯达克给出的第二份退市通知;


2020年6月26日,瑞幸发公告称,决定撤回此前的听证会请求,公司股票将于6月29日(周一美股)开盘时停牌,并将在7月2日举行董事会会议,商讨罢免陆正耀董事长一职。


RUIXINGDENAOJUKANSIGAOYIDUANLUO,DANDUIYUTOUZIZHEMENLAISHUO,ZHANYICAIGANGGANGKAISHI。


DANRENRUIXINGKAFEITOUZIZHESUSONGDELVSHI,BEIJINGHAOJUNBOLVSHISHIWUSUOCHUANGSHIRENHAOJUNBOGAOSU「DIANSHANGZAIXIAN」,MUQIANTOUZIZHEMENZHENGZAIJINXINGSHOUXIYUANGAODETOUPIAOXUANJU,ANZHAOMEIGUDEGUIZE,ZHIYOUQUEDINGHAOSHOUXIYUANGAODAIBIAO,CAIKEYIJINRUTOUZIZHESUSONGDEZHENGSHICHULIJIEDUAN。


江苏体彩网 ZHANGQICHULIZHONGGAIGUSUSONGANDEHAOJUNBOFAXIAN,XIANGBIYIWANGANLI,RUIXINGKAFEIDETOUZIZHESUNSHIJINESHIZUIDADE,QIZHONGBUFAXIANGXINRUIXING“JIANGGUSHI”DETOUZIZHE。


CENGBEIFUYU“MINZUZHIGUANG”DEGUIGUAN,HAOCHENGGEZIBENZHUYIJIUCAILIQI,RUIXINGDEYICHANGNAOJUJIUJINGSHIJIANGLEYIDUANJINGDIANDESHANGYEGUSHI,HAISHIZHENZHENGCHUOSHANGLEXINLAITADE“ZIJIREN”?



首席原告竞争激烈


CONG4YUEFENDEZIPUKAISHI,RUIXINGDETOUZIZHEMENJIUKAISHILESHENSUZHILU。ZAITOUZIZHELUNTANZHONG,YOULVSHITUANDUIZUCHENGDESHENSUTUAN,TOUZIZHEZHIYAODIJIAOSHENQINGJIUKEJIARU。



(电商在线获得的申诉团申请表,入团要有严格的信息筛选)


江苏体彩网 CHENGTUANZHIHOU,TUIXUANSHOUXIYUANGAOSHIZHONGYAODEBUZHOU,MEIGUCAIYONGZHENGQUANJITISUSONGZHIDU,SHOUXIYUANGAOJIANGDAIBIAOQUANTITOUZIZHEJINXINGSUSONG,YUANGAOLVSHIYEJIANGCHENGWEISHOUXILVSHI。


江苏体彩网 “CHENGWEISHOUXIYUANGAOKEYIHUODEYIXIEYOUSHI,JINGZHENGHAIBIJIAOJILIE。”HAOJUNBOJIESHAO,SHOUXIYUANGAOCHULEHUODEZIJIDETOUZISUNSHIPEICHANGZHIWAI,HAIKEYIHUODEDANDUDEJINGJIBUCHANG,GENGZHONGYAODESHI,SHOUXIYUANGAOCAIYOUJIHUIDEDAOSHOUXILVSHIDEFUWU,BINGCANYUZHENGGESHENQINGLIPEIDEGUOCHENG,ERQITATOUZIZHESHIMEIBANFADEDAOLVSHIFUWUDE,SUOYOUXINXIZHINENGDENGGONGKAIDEXIAOXI。


江苏体彩网 “MUQIANHAIYOU6GERENZAIJINGXUANSHOUXIYUANGAO,SHOUXIYUANGAODESHAIXUANBIAOZHUNCHULENENGBAOZHENGGONGPINGGONGZHENGZHIWAI,HAIYAOYOUZUGOUDADEZIJINSUNSHI。”HAOJUNBOSHUO。


「DIANSHANGZAIXIAN」LEJIEDAO,ZAIQUELISHOUXIYUANGAOZHIHOU,ZHENGGEANJIANDELIPEIGUOCHENGHAIYAOCHIXU2-3NIAN,DACHENGHEJIEXIEYIJINXINGPEICHANGHOU,FAYUANJIANGCHENGLIZHUANMENDEJIJINHUILAICHULIPEICHANGWENTI。


HAOJUNBOFAXIAN,XIANGBIYIWANGDEZHONGGAIGUTOUZISHENSUANJIAN,RUIXINGDETOUZIZHESUNSHIJINESHIZUIDUODE,“SUNSHIJINEZUIGAODEYOU300DUOWANMEIYUAN,JIN400WANMEIYUAN。”


江苏体彩网 QIZHONGBUFAXIANGXINRUIXINGZIBENGUSHIDETOUZIZHE,YOUQISHIDUISHULIGUOCHANKAFEIPINPAIDEBAOZHUANGBIAOSHIRENKE,DUIYUKAFEIZHEIZHONGYOUCHENGYINXINGDEYINPIN,ZAITOUZIFANGXIANGSHANGYEHUODELEHENDUOTOUZIZHEDERENTONG。YUCITONGSHI,YOUHENDUOTOUZIZHEXIANGXINRUIXINGSHANGSHISHIDEBAOJIANREN,BIRUZHONGJINDENGGUOJIZHIMINGJIGOUDOUZAISHANGSHISHIWEIRUIXINGZUOLEBEISHU,YOUCIDUIRUIXINGCHANSHENGLEXINREN。



收割韭菜的幸运投资者


江苏体彩网 ZIBENJIUSHIYICHANG“LINGHEYOUXI”,YOURENPEIQIAN,JIUYIDINGYOURENZHUANDAOLIYI。


WANGRUIKANDAOHUNSHUIFABUDERUIXINGZUOKONGBAOGAOHOU,YIGEXIAOSHINEIJIUMASHANGXINGDONGQILAI。TANACHU100WANGANGBI,JIANCANGZUOKONGRUIXINGGUPIAO。


江苏体彩网 DANRUIXINGGUJIAWEIDIEFANZHANG,TAYIJIUJIANCHIZUOKONG。YIJUDEJINGYANZHUYAOSHI,RUIXINGSHANGSHIYILAIDECAIBAO“SHUIFEN”HENDUO,ZHITANYINGSHOU、YONGHUSHU,QUEDUIXIAOLIANGBIZHIBUTAN。WANGRUIYOUZHUIJIALE10WANMEIYUANZUOKONG。


MAIRURUIXINGSHIMEIGUJIAGEWEI33MEIYUAN,ZAIRUIXINGDIYICITINGPAIJIA4.39MEIYUANSHIMAICHU。ZAIBUKAOLVQITAFEIYONGDEQINGKUANGXIA,WANGRUIMEIGUZHENGLE28.61MEIYUAN,YIGONGZHUANLE20WANMEIYUAN。


江苏体彩网 ZHEIXIEZUOKONGZHEYECHENGLE6YUECHURUIXINGGUJIALASHENGDE“SHIZUOYONGZHE”。ZAIZUOJIASHIJIANHOU,RUIXINGGUJIAZHIJIE“JIAOHUAIZHAN”,DAN6YUECHUQUEYIDUSHANGZHANGCHAO50%,SHIZHIHUIGUI10YIMEIYUAN。SHIJISHANG,ZHEIZHUYAOLAIZIYUZUOKONGZHEDEPINGCANGXUQIU,YAOMAIJIUXUYAOTONGSHIYOURENMAI。ZHEIQIZHONGBUFATOUJIZHEBAOZHEDUBOXINTAI,QIDAIRUIXINGHUIYOU“JIEPANXIA”DEDAOLAI。


“XIANZAIKANLAIZHENSHIXUJINGYICHANG。”GUANZHUMEIGUDEZHAOWENZAIKANDAORUIXINGNISHIFANDANSHI,CENGYIDUXIANGYAORUCHANG,HAITEYIWEICIQUKAILEXIANGGANGZHANGHU,XIANGYAOTONGGUOYIXIETUJINGZHIJIEGOUMAIMEIGU。DANSHOUDAOYIQINGYINGXIANG,KAITONGJINGWAIZHANGHUDEZHOUQIBIANZHANG,XIANZAIZHANGHUGANGGANGSHENQINGXIALAI,DANRUIXINGYIJINGJINRUWEISHENG。


江苏体彩网 CONGMOUZHONGCHENGDUSHANGLAISHUO,RUIXINGDEGUSHIQUESHIHENCHENGGONG,WEILEGOUMAITADEGUPIAOERKAISHEJINGWAIZHANGHUDEBUZHIZHAOWENYIGE。


江苏体彩网 CHEXIAOBEIYESHIWEILERUIXINGERKAIJINGWAIZHANGHUDETOUZIZHE,QUNIAN6YUE,TAYI18.5YUANDEJIAGEQUANCANGMAIRURUIXING,CHENGLETAZAIMEIGUTOUZIDEDIYIZHIGUPIAO。


江苏体彩网 “DANGSHIRUIXINGHENREMEN,DAJIAZAILUNTANLITAOLUNHENDUO,WOXIANGDEMUBIAOGUJIASHI40。”


江苏体彩网 ZAIJINNIAN1YUERUIXINGDEXINLINGSHOUZHANLVEFABUZHIHOU,GUJIAQUESHICHONGDAOLE40YUANYISHANG,CHEXIAOBEIYI41DEJIAGECHULEYIBANDECHICANG。


“ZHENGTISHOUYICHAOGUO100%,BENXIANGZAIMAI100GULIUZUOJINIANDE,XIANZAIKANLAISHIMEIJIHUILE。”CHEXIAOBEISHUO。



4000家店何去何从


JINTIANSHANGWU,RUIXINGGONGZHONGHAOYIRANZAIFAXINPINDEYOUHUIQUAN,KEJIANTINGPAIDEFENGBOBINGWEIBOJIDAODIANNEIDEZHENGCHANGYUNYING。「DIANSHANGZAIXIAN」ZOUFANGLEHANGZHOUSHIYUHANGQUFANWEINEIDEJIJIARUIXINGMENDIAN,FAXIANDIANNEIDOUBAOCHIZHENGCHANGYUNYINGZHUANGTAI。



SUIZHEFENGBOZHUJIANWENDING,JINTIANDERUIXINGappYEYUNYINGZHENGCHANG,BINGWEIBAOFAYOUHUIQUANJIDUIXIANXIANG。


SHIJISHANG,ZUOJIASHIJIANZHIHOU,RUIXINGMENDIANSHOUDAOXUDUOYULUNDEGUANZHU,XIANGXIANGZHONGDEGUANMENCHAOBINGWEIDAOLAI,FANERYINWEIZUOJIABEIGENGGUANGFANCHUANBOZHIHOU,RUIXINGDEXIAOLIANGZAIYIDINGCHENGDUSHANGYOUSUOZENGZHANG。


JINGYINGQINGKUANGWEICHICHANGTAIHUA,DANKEYIKENDINGDESHI,KUOZHANGSUDUYIJINGFANGHUAN。


TIANYANCHASHUJUXIANSHI,JIEZHI2020NIAN6YUE28RI,QUANGUOHANYOU“RUIXINGKAFEI”MINGCHENGDEQIYE,ZHUANGTAIWEIZAIYE、CUNXU、QIANRU、QIANCHUDEQIYEGONG3856JIA。QIZHONG,2020NIANZHIJINJINXINZENG186JIAHANSHANGSHUGUANJIANZIDEQIYE,GENQUNIANTONGQIXINZENGMENDIANSHUXIANGBIZHENGZHENGSHAOLEBACHENG。


ZAIZHONGGUOPUDONGGANBUXUEYUANJINGJIXUEBOSHIHOULIUANKANLAI,TUISHIHOUGONGSILILUNSHANGDANGRANKEYIJIXUCUNXU,DANMIANLINJUECHUFAHEPEICHANGDEFENGXIAN,YOUBUZAIJUYOURENHETOUZIJIAZHI,ZHENGGEGONGSIKONGPAZUIZHONGNANTAOPOCHANQINGSUANHUOZHONGZHENGDEMINGYUN,ERQIEZHONGZHENGDEKENENGXINGXIANGDUIJIAOXIAO。


XIANZAIDEWENTISHI,CIQIANYIZHIKAORONGZISHAOQIANDERUIXINGRENGWEIZOUCHUKUISUNNITAN,TUISHIZUIZHIJIEDEYINGXIANGSHIQIEDUANLERONGZIQUDAO,MEILE“SHUXUE”,RUIXINGHAINENGWEICHIDUOJIUSHANGWEIDAAN。


江苏体彩网 ZAISHANGHAIFEIYUETOUZIGUANLIYOUXIANGONGSIDONGSHIZHANGWANGZHENDONGKANLAI,RUIXINGKAFEIYIJINGWENZHULEJIBENPAN,YEJIUSHIZAIYIERXIANCHENGSHIHEXINSHANGQUAN、SHANGWUQUHEYUANQUNEIDEMENDIAN,GUANBIDUANQINEIYUJIKUISUNDEMENDIAN。


“RUIXINGZHEISHIHOUYAOKAOLVNAXIESHIYOUJIAZHIDEZICHAN,RANHOUQUANLIBAOZHUZHEIXIEZICHAN,QITADOUYAOZHANLVEXINGDEFANGQIDIAO。MENDIANSHULIANG,SHICHANGZHANYOULVZHILEIDEDOUSHISHUOJITOUZIRENTINGDEGUSHI,DANSHIJIEXIAQUMEIYOUTOUZIRENLE,ZHEIXIEGUSHISHUODEZAIHAOYEMEIYOUYIYILE”,WANGZHENDONGSHUODAO。



互联网咖啡有了新故事


RUIXINGDEKAFEIGUSHISUIRANCHONGMANCAODIAN,DANKAFEIZAIZHONGGUOSHICHANGSHIZHENDEXIANG。


江苏体彩网 XINGYELAODAXINGBAKEKAISHIYUHULIANWANGJUTOUALIQIANGQIANGLIANSHOU,JINXINGSHENDUSHENGTAIHEZUO,TENGXUNYEQIANSHOULEJIANADAGUOMINJIKAFEIPINPAITims Hortons,WEIQIGOUJIANXIAOCHENGXUHEHUIYUANYUNYINGTIXI。


JIUZAIJINRI,CIQIANBEIPUZIJINLIANDUANLIEDELIANKAFEI,XUANBUHEZHONGSHIHUAQIXIAYIJIEHEZUOJINGYINGKAFEIGUAN,YUCITONGSHI,LIANKAFEIJIANGDENGLUTIANMAOKAISHEQIJIANDIAN,XIAOSHOUGUAERDENGCHANPIN。


“JIEXIALAIZUIZHONGYAODEHEZUOHAISHIZAITIANMAO。”LIANKAFEIXIANGGUANFUZERENDUI「DIANSHANGZAIXIAN」SHUO。


江苏体彩网 SUOYOUDEDONGZUODOUZAIBIAOMING,KAFEIZAIZHONGGUODEFAZHANZHENGZAIZOUXIANGXIANSHANGPINGTAI,SANDUNBAN、YONGPUDENGXIANSHANGKAFEIPINPAIDEJUEQI,JICHULEFEICHANGHAODEZHENGMING。KAFEIDEXINYILUNJIHUI,ZHENGCONGBIANLIYUPINZHIJUEQI,ZHUJIANDAPOLECHANGJINGYURENQUNDEPINGZHANG。


YOUQUDEXIANXIANGSHI,RUIXINGDETIANMAOQIJIANDIANYEZAIBUDUANKUOCHONG,CONGSHANGJIACHANPINCONGCIQIANDEBEIZIZHOUBIAN,KUOZHANDAOGUAERCHONGPAOLEI,DAOZUIJINYOUSHANGXIANLEKAFEIQUANHEKAQUAN。



“HULIANWANGKAFEIZHENGZAIZOUXIANGYIRENWEIHEXIN,CIQIANRUIXINGDENGHAISHITINGLIUZAICHANGJINGSHANG,ZAIZHEIYANGDEXIAOBIHUANLISHIMEIBANFAXINGCHENGDALIULIANGCHIDE,ERPINGTAIYUNYINGZESHIYIRENWEIHEXIN,TAOBAOTIANMAOSHANG8YIDUODEYONGHUSHICHUDAGENGDUOLIULIANGDEZUIJIAJIHUI。”TIANMAOKAFEILEIMUXIAOERKUNCHENGDUI「DIANSHANGZAIXIAN」SHUO。


BUKEFOUREN,SUIZHEGEGELINGYUDEWANJIARUJU,WEILAIHULIANWANGKAFEISAIDAOZHIHUIGENGJIAYONGJI。HULIANWANGJUTOUDEJIARU,YEZAIBUDUANJIASUXINGYEDEXIPAI。ZAICIBEIJINGXIA,BUGUANSHILAOPAIWANJIAHAISHIXINXIUMENHAIXUZUNXUNKAFEIZUOWEISHIPINDEBENZHILUOJI,ZAIZHUIGANYINGXIAOSILU、LIULIANGDAFAZHIWAI,TANSUOCHUGENGDUO、GENGWEISHIYONGDEXIAOFEICHANGJINGHECHANPIN。



本文转载自微信公众号电商在线(ID:dianshangmj),已获授权,版权归电商在线所有,未经许可不可转载或翻译。



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